How can you measure the ROI of your local SEO campaigns?

by | Jan 19, 2023 | SEO

Your local SEO strategies have been implemented.

After a few months, everything appears to be progressing smoothly.

Your sales are increasing, you’re getting more calls, and your SERP ranks are improving.

Don’t you think everything seems to be going well?

Apparently, yes!

Everything appears to be going well because you haven’t done the most important assessments to determine whether you’re performing well in reality as on paper.

Many companies have a practice of routinely determining their ROI for significant projects. Yet, they seem to overlook that local SEO initiatives also require the same kind of monitoring.

Your perception of how well your plans are working may be inaccurate. The return on investment (ROI) you anticipate from local SEO may not be achieved.

We will explore more about Local SEO and how to calculate the ROI campaign of Local SEO thoroughly in this blog.

What is Local SEO ROI?

What is Local SEO ROI?

Let’s understand the fundamentals before digging into the details of ROI campaign calculation. The return on investment for your local SEO investment is expressed as a percentage known as SEO ROI.

There is no one universal formula that will give you 100% accurate results, which is one of the reasons why evaluating the return on investment of your SEO initiatives, in the beginning, may be challenging. The nature of your business, your particular strategy, and the costs connected with it will all have an impact on your return on investment.

For instance, your main KPI may be product sales if you own a Shopify store offering luxury pet supplies.

If you are a veterinarian, however, your primary KPI can be the number of new appointments scheduled.

In addition, an affiliate site that reviews popular pet supply brands can give priority to increasing organic search traffic.

Consider this. You spend money on local SEO to raise your rankings, increase traffic, convert site visitors into leads, and expand your business. You’re in trouble if you’re investing more in your local SEO strategies than you’re getting in results.

This indicates that your local SEO efforts aren’t producing the desired results. Compared to what you put in the campaign, the return on investment is smaller. Which puts you in a difficult position.

If you don’t restore the damage, you can find yourself in financial trouble very soon.

Your local SEO campaign’s ROI calculation will enable you to see exactly how much money you’re making for every dollar you invest in your strategy.

You can revamp your local SEO campaign using this insight.

How Do You Measure SEO ROI and Why Is It Important?

Let’s get started, then. Determine whether your local SEO campaign is generating a profit or a loss.

What should you do first?

To measure your ROI, start by setting up conversion tracking.
Google Analytics is a powerful tool that assists in tracking every revenue-generating conversion that might occur. It is, in a word, your best buddy. Use eCommerce tracking if you manage an online store to get a clear image of your online transactions and their precise revenue. You don’t need to be concerned about any errors because Google Analytics delivers accurate and complete data for online transactions.

Measuring your SEO ROI: Why it’s important


Measuring your SEO ROI: Why it’s important

Here are the primary reasons for measuring your SEO ROI.


1. Justify your SEO investment.

You will be able to justify the expense of SEO if you’re working with a CFO who manages the budget for the business.

Depending on how effectively your SEO strategies are performing, the corporation can even provide you with a higher budget to spend on new and improved SEO strategies. You’ll be able to boost website traffic and conversions if you have more money to invest.

2. Measure the success of SEO

You can determine if you’re using the right keywords and whether you need to adjust your strategy by tracking your SEO results.

You can determine what is and isn’t functioning by looking at your SEO results. You’ll then be able to focus only on the strategies that work.

Improve your SEO strategy

3. Improve your SEO strategy

If your goal is immediate success, SEO is not your game. Period.

Although it’s not unreasonable to anticipate speedy outcomes, SEO isn’t the solution to this.

You’d do better with Google Ads or other sponsored search campaigns that provide you with immediate visibility and, thus, more revenue in the shortest amount of time.

Google’s algorithm ranks website pages based on more than 200 different factors. The more thoroughly you monitor your SEO results, the better you’ll understand these algorithms and be able to identify the SEO marketing strategies that are most effective.

Based on the outcomes, you can execute SEO experiments and tweak your website to get more views, clicks, and conversions.

Do you want someone else to manage your SEO? Consider hiring Watermark Design to handle your SEO requirements. Watermark Design has SEO professionals who can assist you directly with your website and offer you services at reasonable charges.

Top 6 Methods to Calculate ROI on Local SEO

Top 6 Methods to Calculate ROI on Local SEO

Businesses and marketing firms typically use Google Search Console and Google Analytics to evaluate their SEO campaigns. While they are excellent for tracking Google Search, for Local SEO ROI also need to consider Google Maps ranking. Keep a watch on click-through rates and link interactions, but keep in mind that they represent just a small portion of the overall picture.

As much as we’d certainly like to, it’s impossible to become number one overnight. If you want to be sure you’re getting your investment back from your Local SEO efforts, check these six ways to calculate your return on investment.

If you own a small business or have just launched a start-up, you cannot afford to spend a significant amount of money on local SEO. We support the simplifying of processes. We are serious about our work.

The local SEO experts at Watermark Design are focused on increasing your online sales and visibility. We assist you in gaining local SERP rankings, capturing more and more conversions, and increasing your profit. SEO can increase revenue in this way.

1. Improved Click-through Rate (CTR)

Check the Google Search Console to see whether you’re getting more clicks than you used to on the targeted keywords. Since the data only encompasses 90 days, save it in a spreadsheet. The CTR is crucial since it will reveal whether or not visitors are clicking through to your website. Change your title tags if you don’t observe an improvement there.

Keeping an eye on your ranking changes

2. Keeping an eye on your ranking changes

This one should be evident. Significant rank changes let you know that your investment is paying off. To help clients understand the difference, it’s a good idea to capture screenshots of the ranking changes. Although reporting ranking changes is simple, the graphics make the message more impactful. Progress is being accomplished even if the rank rises gradually over time. If you can maintain a higher rank over time, rapid changes are fantastic.

3. Monitor Impressions In Google My Business Dashboard

Any effective local SEO campaign always includes the process of claiming a location’s Google My Business listing. To track impressions via Google Maps, many metrics are available under the “Insights” option in the Google My Business dashboard. Increases in KPIs like phone calls, driving directions, and website visits should be given to clients to indicate value.

Monitor Link Interactions

4. Monitor Link Interactions

You may determine whether people are calling from mobile search by tracking link interactions, as well as which links on your website they are clicking, whether they are clicking on your driving directions, and so forth. Utilize Google Analytics event tracking to name click activities consistently.

5. Using a Thank You Page to Monitor Lead Sources

After a visitor completes a contact form, direct them to a thank you page. This enables you to distinguish whether they are coming from Google AdWords, social media, or any other source. After that, you’ll be able to identify the conversion-boosting strategies so that you may concentrate your efforts there.

6. Seasonal Business? Use Year-over-year Information

For a seasonal business, comparing analytics data from month to month may not be realistic. In sunny climates like California and Florida, pool cleaning firms are growing all year round, but in North Carolina, these same businesses are only open during the summer. You cannot compare the pool industry in North Carolina during the winter to the summer.

Are you ready to boost your SEO ROI?

Are you ready to boost your SEO ROI?

It’s more crucial than ever to incorporate SEO into your marketing strategy as it becomes more and more essential for getting your brand seen online. You may determine whether your strategies are effective and whether you need to reconsider by evaluating your SEO ROI.

Contact us if you require SEO experts who understand the ins and outs of SEO and know how to generate quantifiable results for your business.

Mark Haugtad
Mark Haugtad

Owner / Web Designer / SEO Enthusiast

Mark, founder of Watermark Design. With over 10 years of experience in Web Design & Development, Wordpress Services, Search Engine Optimization (SEO), Web Hosting, and Logo Design. Mark has always wanted to provide better quality service, affordability & support to local businesses. At Watermark Design, he performs in-depth research and collaborates with his talented team to give businesses advice they can trust. When Mark is not working you can find him hanging out with his wife, five children enjoying the Minnesota outdoors; hunting, fishing and camping.

Need Help With Your Website?