Digital Marketing Dashboard Reports
We Provide Result Oriented SEO, Digital Marketing Services
Empowering Digital Marketing Dashboard / Reports
Your Digital Marketing Dashboard that’s delivered to your email inbox monthly as a pdf and url link to check anytime on your ROI, Lead Sources and see how your website is performing. Stay up to date with your Goals!
We are tracking:
- Lead Sources by URL
- Conversion Tracking: Form Submits and Phone Calls from website
Digital Marketing Services
Goals / ROI / Lead Sources
Key Performance Indicators (KPIs)
- Event: allows you to measure a specific interaction or occurrence on your website or app.
- Conversion: is a form submission, or phone call.
- Session Source: where website traffic comes from or conversion comes from.
- Direct: Direct traffic in Google Analytics is when someone types or pastes in your URL to visit your site directly, clicks a bookmark, or otherwise ends up on your website by clicking a link that Google Analytics can’t see.
- Referral: Referral traffic is website traffic that comes from other websites. When someone clicks on a link to your website on another website, it is considered a referral visit.
Google Analytics digital marketing reports are indispensable tools for any business aiming to optimize its online presence. The primary goal is to measure and improve key performance indicators (KPIs) such as website traffic, conversion rates, and customer engagement. These reports provide insights into the ROI of various marketing campaigns by tracking conversions and attributing them to specific channels like organic search, paid ads, social media, or referrals. Understanding lead sources helps allocate marketing budgets effectively, ensuring resources are invested where they generate the highest returns. Ultimately, Google Analytics reports empower businesses to make data-driven decisions, refine their strategies, and achieve greater efficiency in their digital marketing efforts.
Website Performance
Understanding User Behavior
- User: is a visitor who has initiated a session on your website: the moment a person lands on any page of your site, they are identified as either a new or returning user.
- Session: is a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions.
Monitoring website performance through Google Analytics digital marketing reports is crucial for understanding user behavior, optimizing marketing strategies, and enhancing overall online presence. These reports provide valuable insights into key metrics such as traffic sources, user demographics, and engagement levels across different platforms. By analyzing this data, businesses can identify which marketing campaigns are most effective, track conversion rates, and make informed decisions to improve ROI. Google Analytics reports not only quantify website traffic but also reveal actionable insights that help refine marketing tactics, enhance user experience, and ultimately drive growth in both online and offline sales channels.
Organic Traffic
With Google Analytics GA4
- Organic Event: allows you to measure a specific interaction or occurrence on your website or app. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase, or to measure system behavior, such as when an app crashes or an impression is served.
- Organic Conversion: a form submit, or phone call.
- Organic Users: “Total users” is the total number of people who visited your site (include both new & returning users). “Active users” (or just “Users”) is the number of people who engaged with your site. “New users” is the number of people who have never visited your site before. “New users” reset at midnight each day.
Organic traffic in Google Analytics refers to the visitors who find your website through unpaid search results, typically from search engines like Google. These visitors discover your site by entering relevant keywords into search engines, and the traffic is categorized as organic because it’s not generated through paid advertising. Google Analytics digital marketing reports are essential for understanding organic traffic patterns and effectiveness. They provide valuable insights into which search queries bring visitors to your site, which pages they land on, and how they navigate through your content. This data is crucial for optimizing your website’s SEO strategy, identifying high-performing keywords, and enhancing overall digital marketing efforts. By analyzing these reports, businesses can make informed decisions to improve visibility, attract more organic visitors, and ultimately increase conversions and revenue.
Search Visibility
Search Performance With Google
- Keywords: what queries or keywords your web page url is ranking for by number. 1-10 are on the first page of Google, with a goal to be in the top 3.
- Impressions: The number of times any URL from your site appeared in search results viewed by a user, not including paid Google Ads search impressions.
- Clicks: The number of clicks on your website URLs from a Google Search results page.
- Click through rate (CTR): is a metric that measures how often people, who viewed your website in the search results, click on a link. It compares the number of clicks a search result receives, to the number of impressions the link gets (how many times the link was viewed).
Google Search Console digital marketing reports provide essential insights into the visibility of your website in Google’s search results. These reports offer detailed analytics on key metrics such as impressions, clicks, and click-through rates for your pages. By understanding how often your site appears in search results and how users interact with it, you can refine your digital marketing strategies effectively. This data is crucial for optimizing your content, identifying opportunities for improvement, and ensuring your website is effectively reaching its target audience. Ultimately, Google Search Console reports empower digital marketers to make informed decisions that drive traffic, enhance visibility, and maximize the overall performance of their online presence.
Position Tracking (SEMRUSH)
In digital marketing reports, position tracking with SEMrush provides invaluable insights into the performance of targeted keywords across search engines. By monitoring keyword rankings over time, marketers can gauge the effectiveness of SEO strategies and identify trends that impact organic traffic. This data is crucial for making informed decisions about content optimization, competitor analysis, and overall campaign performance. Position tracking allows marketers to adjust their tactics promptly, ensuring they stay competitive and maximize visibility in search engine results pages (SERPs). Ultimately, integrating SEMrush’s position tracking into digital marketing reports helps teams refine their SEO efforts, enhance online visibility, and drive sustainable growth for businesses.
Google Business Profile
Google Business Profile digital marketing reports provide essential insights into the performance of your business’s online presence. These reports offer a comprehensive view of how customers interact with your profile, including visibility metrics, customer actions (like website visits and calls), and audience demographics. Understanding these metrics is crucial for optimizing your online strategy, identifying strengths and weaknesses, and making informed decisions to enhance customer engagement and drive more conversions. By leveraging these reports, businesses can effectively track their digital marketing efforts, improve local search visibility, and ultimately increase their competitiveness in the digital marketplace.
User Demographics - US
Why Work With Watermark Design
Great Communication
If you've ever worked with an agency before, you know it can be frustrating to get the designer on the phone. We take pride in being readily available through both phone and email.
Top Results & Monitoring
Building a mobile-friendly website is key. We take it further and look at the speed of your website , page views, keyword ranking, security and uptime. Creating a Local SEO Strategy can help your business grow locally.
Explore our blog for web design
advice and inspiration
How to Optimize WordPress for Lightning-Fast Performance?
Website speed is everything in today’s digital world. A slow-loading site drives visitors away and hurts your brand. In...
How to Build a High-Converting WordPress Sales Funnel: The Ultimate Guide [2025]
Introduction: Every website has visitors, but not all visitors turn into customers. That’s where a sales funnel comes in....
7 Ways to Generate More Leads with Your WordPress Site
Introduction Lead generation is the backbone of digital marketing. It’s how businesses attract potential customers, turn...