Website Audit

Improve the SEO of Your Website | Semrush

Audit Your Website

Technical SEO errors can hold back your site and negatively impact rankings, overall visibility, and conversions. To identify and fix such issues quickly, use the Semrush Site Audit Tool. It crawls a domain and creates a report to show where there are potential problems and suggests recommendations on how to improve your website’s technical health. Site Audit offers a range of thematic reports covering crawlability, HTTPS, site performance, Core Web Vitals, and more.

Semrush provides extensive data and a wide range of reports to help marketers gain the most comprehensive competitive intelligence and run successful campaigns.

site audit health

Website Health Score

The Site Health score is based on the number of errors and warnings found on your site, and their uniqueness. The higher the score, the fewer problems your site has, the better it is optimized for search engines, and the more user-friendly it is.

The average industry score is based on the score of each website associated with the selected industry. This list of sites is based on Traffic Analytics data.

Website Errors

The number of issues of the highest severity detected on your website during the last audit. You can also see the difference in the number of errors found during your previous and last audits.

The trend graph below shows how your website’s health has improved over the last seven audits.

site audit errors
site audit warnings

Website Warnings

The number of issues of medium severity detected on your website during the last audit. You can also see the difference in the number of warnings found during your previous and last audits.

The trend graph below shows how your website’s health has improved over the last seven audits.

Website Notices

The number of notices detected on your website during the last audit. You can also see the difference in the number of notices found during your previous and last audits. Although notices are not considered issues, we recommend that you fix them.The trend graph below shows how your website’s health has improved over the last seven audits.
site audit notices
site audit crawled pages

Website Crawled pages

Here you can view the total number of pages crawled by SiteAuditBot. The bar chart shows the distribution of pages by their status.

Website Robots.txt Updates

Here you can see if SiteAuditBot was able to access your robots.txt file and the number of changes made to this file (if any) since the previous crawl.

Even a minor change to this file may negatively affect your website’s indexability. Unplanned and ill-considered updates may dramatically damage your website’s rankings.

robots.txt file is used to instruct search engines what content on your website they should crawl. The Site Audit tool searches for any changes in the robots.txt rules for the main subdomain that is specified in your crawler settings. Please note that each subdomain can have its own robots.txt.

Website Thematic Reports

Site Audit Thematic Reports can provides detailed reports of Crawlability, HTTPS Implementation, International SEO, Performance, Internal Linking, Markups, and Core Web Vitals.
  • Crawlability: The Crawlability report gives you an overview analysis of the site elements affecting how search engines crawl your site.
  • HTTPS Implementation: Website security is becoming more important to SEO, especially as Google encourages website owners to adopt HTTPS.
  • International SEO: If you operate a global website, you’ll want to make sure your site loads in the correct language of your visitors.
  • Performance Report: The Performance report in Site Audit scans CSS and Javascript resources on the pages of a website for all speed-related issues.
  • Internal Linking: This report will show you the pages on a website with high click depth that are hard to find, as well as any broken links and the pages with the most Internal LinkRank.
  • Markups: This section of the report gives you a grade based on the number of invalid vs. valid structured data items Site Audit found on your site.

Website Top Issues

The most important issues detected on your website based on their number and priority level. Semrush shows many types of issues like 301 Redirect, duplicate content in h1 title, invalid robots.txt formate and Long title elements.
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